U.K.-based mental health startup eQuoo has become the only game in the U.K.’s National Health Service App Library and is set to shortly close its seed funding round. The app is an emotional fitness game that aims to teach healthy psychological skills.
Founder and CEO Silja Litvin says she created the startup because of the mental health crisis. “While working in an NHS Trust for eating and mood disorders I was dismayed about the fact that many of our young clients had to wait months to see us for a measly six sessions.
Psychologists are not scalable, but apps are, so I decided to make an app. After developing PsycApps, an evidence-based anti-depression app, I learned the hard way that mental health apps all struggle with drop-off rates of up to 90% in week 1, so we pivoted towards gamification with the launch of eQuoo, as casual games can have a positive mental health effect and intrinsically get players to stick to them.”