Mar 12, 2020ORIBI BRINGS ITS WEB ANALYTICS PLATFORM TO THE USOribi, an Israeli startup promising to democratize web analytics, is now launching in the United States.While we’ve written about a wide range of new or new-ish analytics companies, founder and CEO Iris Shoor said that most of them aren’t built for Oribi’s customers.“A lot of companies are more focused on the high end,” Shoor told me. “Usually these solutions are very much based on a lot of technical resources and integrations — these are the Mixpanels and Heap Analytics and Adobe Marketing Clouds.”She said that Oribi, on the other hand, is designed for small and medium businesses that don’t have large technical teams: “They have digital marketing strategies that are worth a few hundred thousand dollars a month, they have very large activity, but they don’t have a team for it. And I would say that all of them are using Google Analytics.”Shoor described Oribi as designed specifically “to compete with Google Analytics” by allowing everyone on the team to get the data they need without requiring developers to write new code for every event they want to track.
Oribi, an Israeli startup promising to democratize web analytics, is now launching in the United States.While we’ve written about a wide range of new or new-ish analytics companies, founder and CEO Iris Shoor said that most of them aren’t built for Oribi’s customers.“A lot of companies are more focused on the high end,” Shoor told me. “Usually these solutions are very much based on a lot of technical resources and integrations — these are the Mixpanels and Heap Analytics and Adobe Marketing Clouds.”She said that Oribi, on the other hand, is designed for small and medium businesses that don’t have large technical teams: “They have digital marketing strategies that are worth a few hundred thousand dollars a month, they have very large activity, but they don’t have a team for it. And I would say that all of them are using Google Analytics.”Shoor described Oribi as designed specifically “to compete with Google Analytics” by allowing everyone on the team to get the data they need without requiring developers to write new code for every event they want to track.
