Feb 14, 2020INSTREAMATIC SIGNS DEALS TO ALLOW PEOPLE TO TALK TO ADVERTS ON STREAMING SERVICES LIKE AN ALEXAMost in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all searches are expected to be done via voice. And with younger generations growing up on voice (55% of teens use voice search daily now), there’s no turning back.As we’ve reported, the voice-based ad market will grow to $19 billion in the U.S. by 2022, growing the market share from the $17 billion audio ad market and the $57 billion programmatic ad market.That means that voice shopping is also set to explode, with the volume of voice-based spending growing twenty-fold over the next few years due to voice-based virtual assistant penetration, as well as the rapid consumer adoption of home-based smart speakers, the expansion of smart homes and the growing integration of virtual assistants into cars.That, combined with the popularity of digital media — streaming music, podcasts, etc. — has created greenfield opportunities for better brand engagement through audio. But brands have struggled to catch up, and there have not been many ways to capitalise on this...Click on the text to see more!
Most in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all searches are expected to be done via voice. And with younger generations growing up on voice (55% of teens use voice search daily now), there’s no turning back.As we’ve reported, the voice-based ad market will grow to $19 billion in the U.S. by 2022, growing the market share from the $17 billion audio ad market and the $57 billion programmatic ad market.That means that voice shopping is also set to explode, with the volume of voice-based spending growing twenty-fold over the next few years due to voice-based virtual assistant penetration, as well as the rapid consumer adoption of home-based smart speakers, the expansion of smart homes and the growing integration of virtual assistants into cars.That, combined with the popularity of digital media — streaming music, podcasts, etc. — has created greenfield opportunities for better brand engagement through audio. But brands have struggled to catch up, and there have not been many ways to capitalise on this...Click on the text to see more!
